Your all-access pass to this year’s most glamorous beauty takeover.

Every year, beauty trends shift - lip colours get bolder (or glossier), skincare gets smarter, and fragrances capture new moods. But where do you go when you want to see, feel, and try it all in one place?

From 25 July to 17 August 2025, The Exchange TRX answers that question with the return of Beauty Affairs, now in its second year and bigger than ever. Presented in partnership with L’Oréal Beauty Group, this annual showcase is less of a shopping trip and more of an immersive escape where expert tips, global brands, and hands-on experiences come together.

Where Beauty Meets Experience

This year’s Beauty Affairs transforms TRX into a curated maze of interactive zones, pop-ups, and masterclasses led by industry experts. Whether you’re learning the art of the perfect lip from M.A.C, perfecting your skincare ritual with Kiehl’s, or finding your new signature scent with YSL Beauty, every stop offers a little discovery.

Here’s what caught our eye

• Soloists Salon – 10% off all hair services. Perfect excuse for that cut or colour refresh.

• M.A.C Cosmetics – Buy any lip product, get a complimentary deluxe-sized surprise and free lip service.

• Rituals – Drop by for a complimentary hand scrub and explore their bestselling collections.

And that’s just the preview, Beauty Affairs 2025 packs the calendar with pop-ups and exclusive deals from Lancôme, Armani Beauty, and more.

Perks Worth Your Cart

The campaign’s two-tier redemption system makes splurging a little sweeter. Shoppers can take home exclusive beauty rewards from chic travel bags to vanity pouches just by collecting and redeeming their receipts from participating beauty brands.

Beauty Affairs isn’t just about products, it’s about access. Access to expert-led know-how, first dibs on new launches, and those little beauty moments you can’t order online. For beauty lovers, it’s the kind of event you block your calendar for.

So whether you’re chasing the perfect red lip, switching up your hair game, The Exchange TRX is ready to play host. And this year, the invitation is clear: come curious, leave inspired.

WRITTEN BY NATASHA HOE