We all yearn for days that feel lighter and brighter—especially when the going gets tough. Enter Floatopedia, the new collaboration between Malaysian lifestyle brand HOOGA and Korean lifestyle label WIGGLE WIGGLE, bringing a colourful dose of comfort and playfulness to the routines we usually take for granted.

Launching this October, the collection has been split into four parts of our everyday life: Sleep, Scents, Bath, and Chill. As a whole, the series brings together HOOGA’s focus on everyday comfort with WIGGLE WIGGLE’s pop-art personality. From dreamy bedlinen and playful fragrances to throws and bath essentials, consider it your sign to add a little fun to your days. 

Sleep

If there’s one place where floating sounds particularly appealing, it’s bed. The Sleep collection starts with fitted sheets, quilt covers and pillowcases, combining a silky-smooth hand feel with breathable comfort and a naturally cooling touch. There’s also a lightweight coral fleece throw for those moments when you want a little extra warmth without weighing things down.

HOOGA X Wiggle Wiggle

The designs take the idea of floating in a few different directions. Sunny Sky Flyers sees characters soaring through the skies, while Night of Dreams sends them drifting among stars and resting on the moon; Summer Float captures a carefree poolside moment, and Cloudwhisper places its characters among colourful clouds. The accompanying throws also continue the design language into another fun add for your bedspread. 

SCENTS

HOOGA X Wiggle Wiggle

The Floatopedia mood doesn’t stop at your home’s looks. It also extends into the way it smells. The collection’s home fragrance offering brings the concept to life through reed diffusers finished with a playful ring-float detail around the bottle. Choose between Apple-kissed Bliss, a watery-floral blend of juicy fruit and airy sweetness; Cloudy Bloom, a citrus-floral scent with peachy warmth; or Sky Cruiser, an aromatic citrus fragrance that leans bright, sunny and fresh.

HOOGA X Wiggle Wiggle

There are also car fragrances in Sunny Melon, Cloud Daze and Tropical Splash, so you can bring the collection with you on the road too. The designs stray from your typical car fragrance looks and come in a variety of whimsical styles that will add a little aromatic fun to your drives. Our favourite is the Sunny Melon scent, that combines the freshness of an ocean breeze with a subtle fruity sweetness from the melon. We also love Cloud Daze for its fresh and woody scent, while Tropical Splash will capture anyone’s senses with its fruity, floral, and delicate blend. 

BATH

HOOGA X Wiggle Wiggle

Even the bathroom gets a Floatopedia makeover, with towels that turn everyday essentials into cheerful little design moments. Available in Wonder Wiggle and Smiley Bear, the 100% cotton towels bring WIGGLE WIGGLE’s characters into your daily routine.

CHILL

HOOGA X Wiggle Wiggle

Finally, Floatopedia also extends into what it has been encouraging you to do all along: leave a little room for play in your everyday life. The Chill line is centred around soft, cosy cushions made for your sofa, bed, or whichever corner of the home that has become your designated lounging spot.

Available in Wiggle Bear, Play Bunny and Lovely Smile, the cushions bring the collection’s playful characters into your downtime. It’s a fitting end to Floatopedia’s journey through the everyday. From the moment you wake up to the moment you settle back in, there’s always room for a little more colour, comfort and fun.