Easy Bake’s newest batch is fresh out of the oven

When a cult product gets a new twist, people notice. And if you’ve been into makeup long enough, you probably already know Huda Beauty’s Easy Bake Loose Baking & Setting Powder. It’s one of those powders that’s been around for years but still shows up in everyone’s routine. Now there’s a new batch coming out of the oven.

Say hello to Easy Bake Matcha Milk Cake.

If it feels like matcha has taken over the world lately, that’s because it kind of has. Every cafe has a matcha latte, every dessert menu has something matcha-flavoured, and somehow the hype has been going on for years. And it’s not showing any signs of slowing down. There’s even been talk about actual matcha shortages because demand is just that high. So while everyone’s fighting over the last scoop of ceremonial grade powder, Huda Beauty decided to give us a different kind of matcha instead. One you can literally wear on your face.

Image Credit: Huda Beauty

Matcha Milk Cake is a limited-edition twist on the Easy Bake powder, inspired by the whole matcha-and-milk pairing we all know. The green tones help neutralise redness, while the pink centre adds brightness, especially under the eyes. And here's the thing. The formula itself hasn’t changed. It’s still that same ultra-finely milled Easy Bake powder people love, the one that feels almost weightless on the skin but somehow manages to blur pores and smooth everything out. It locks your makeup in place without looking cakey, leaving that signature airbrushed finish that has made Easy Bake a staple for so many.

This rockstar of a powder promises up to 18 hours of wear, which basically means your makeup stays locked in while still looking fresh and natural.

Image Credit: Huda Beauty

When it comes to Easy Bake powders, Huda Beauty usually knows exactly what they’re doing in the kitchen. And with Matcha Milk Cake, they’ve taken the matcha trend, turned it into a beauty essential, and made it wearable in the most effortless way. It’s playful, it’s smart, and it’s undeniably satisfying to swipe onto the skin. A little bit of green, and a whole lot of glow.

So if matcha is the flavour of the moment, this might be the easiest way to wear it, without ever needing to step into a cafe or having to whisk it.

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WRITTEN BY VALERIE C.