A Homegrown Collaboration Rooted in Meaning

Some stories live quietly, tucked in the corners of memory, in the little things we carry close. Homegrown Malaysian jewellery brand Minimalist Lab and celebrated songstress Zee Avi have captured these moments in From The Heart, a collection that turns personal stories into pieces you can wear.

Launching from 22 August to 30 September 2025, the collection celebrates Malaysian identity, homegrown pride, and the memories that shape us. From Hibiscus-inspired pendants to hand-engraved bracelets, each design carries a story — a lyric, a date, a memory only you know.

A Love Letter to Home and Memory

“This isn’t just jewellery. It’s a love letter — to Malaysia, to memories, to yourself,” says Nicole, founder of Minimalist Lab. “Even as our brand grows and enters larger retail spaces, we remain rooted in our community. From The Heart is a tribute to home.”

The Hibiscus pendant, inspired by Malaysia’s national flower, embodies elegance, strength, and rootedness. It’s small, understated, and yet full of meaning — much like the memories it represents.

Zee Avi’s presence amplifies the collection’s message: celebrating both the poetic and the patriotic, inviting customers to wear their story through minimalist designs that speak without saying too much. From engraved lyrics to symbolic Hibiscus pendants, the pieces hold deep personal meaning while honouring Malaysia’s cultural identity.

From The Heart extends its celebration to the wider creative community. Minimalist Lab works with local makers and friends, highlighting homegrown talent and staying true to a vision that values authenticity and heartfelt storytelling.

Available online and in Minimalist Lab stores at TRX, Pavilion, and Sunway Velocity, the collection features two distinct lines:

• Love Letter Collection: Personalised engraved pieces that carry lyrics, dates, or any moment you want close.

• Bunga Raya Collection: Hibiscus-inspired designs crafted from waterproof stainless steel and hand-sketched with love.

WEAR YOUR STORY

From The Heart invites you to carry your stories with intention. To wear your memories, your roots, and the moments that matter most — quietly, beautifully, and meaningfully. Small, minimal, yet immeasurably powerful, the collection is a reminder that the things we treasure often come in the simplest forms.

For those who value homegrown artistry, personal storytelling, and meaningful design, From The Heart is more than jewellery, it’s a way to carry life’s moments with you, every day.

AVAILABLE NOW UNTIL 30 SEPTEMBER 2025

• MNML Online: www.minimalistlab.com

• MNML Stores: The Exchange TRX, Pavilion Kuala Lumpur, Sunway Velocity

Find out more about Minimalist Lab.
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WRITTEN BY NATASHA HOE